Vitsab International AB/Freshtag™ is exhibiting at IAFP (International Association for Food Protection) in Booth # 301
Vitsab International AB/Freshtag™ is exhibiting at IAFP (International Association for Food Protection) in Booth # 301
July 14, 2022
July 14, 2022, Winslow, ME – Jeff Desrosiers, Executive Vice President, announced today Vitsab is exhibiting at International Association for Food Protection in Pittsburgh, PA USA in booth #301 from July 31 thru August 2, 2022. Vitsab International AB/Freshtag™ is a well-known research and development company that works with global regulators, governments, academia, and industry to engineer Time Temperature Indicator (TTI) labels aligned with regulations or specific temperature monitoring needs. These Freshtag™ TTI labels have an adjustable formulation, allowing them to be calibrated to a variety of time/temperature relationships, e.g., to bacterial growth predictions of pathogens in food products.
“We are very excited to participate in IAFP 2022, especially since we had so much success at IAFP 2021 in Phoenix, AZ USA last July, even though there was a reduction in attendance due to COVID restrictions. We realize the importance of exposure and education for Freshtag™ from Vitsab since Freshtag™ aligns with regulators focused on consumer safety when it comes to shipping perishable products” said Jeff Desrosiers, Vitsab’s Executive VP. “For example, with our food source changing from local, to regional, to national, and now global; there is a much greater need for monitoring time/temperature as a way of validating consumer safety and product quality. Consumers are becoming more knowledgeable about their food source and its traceability, plus they are also looking for proof of proper handling from source to plate. With the rapid increase of direct to home deliveries (eCommerce retail) of perishable products which was driven by COVID, there is an increased concern for “The Last Mile” of shipments. The constant theme at IAFP 2021 for home delivery validation was simpler the better. Freshtag™ answers this concern.”
“These direct deliveries of perishable food items are posing a whole new set of challenges for distributors and regulators alike,” said Jeff. “Due to several years of COVID, consumers are already very concerned with their safety. Also, there is an increased strain on distribution channels so eCommerce retail deliveries are delayed by 2 hours, ½ a day, a full day, or more. As a result of these two key factors, consumers are demanding shipment validation for temperature control during the whole journey. Therefore, we are excited to reveal our research on Freshtag’s™ use and our ability to monitor time/temperature as it relates to consumer safety and freshness across all perishable products” explained Jeff. “Freshtag’s™ non-reversible technology reveals the temperature control results from source to consumer. For the first time in Pittsburgh, we have a “Try Me Station” so now you can not only see how Freshtags™ are shipped, but you can also activate and receive your own Freshtag™ at Booth #301 and take it with you and experience our exclusive “Stop Light” color changing technology in action.”
Vitsab will showcase many Freshtag™ TTI formulations for fresh perishable products, especially their catering formulation for numerous perishable items in one package which was custom developed for eCommerce retail. Vitsab’s solutions are accepted by government regulators in the United States, The United Kingdom, Sweden, Norway, Denmark, and Japan to name a few. Vitsab’s catering formulation may be used to satisfy World Food Safety Guidelines for Catering, Codex Alimentarius HACCP, Quality Management System Requirements, FDA food safety code, and European Union Food Law.
Please reach out to Jeff with any questions, for interviews, and to set-up a meeting at booth #301: jeff.desrosiers@vitsab.com or mobile +1 (207) 210-1753